To create an unforgettable shopping experience and stand out in a cluttered market during Black Friday sales; Amazon launched ‘Amazon House’, a multi-touchpoint, interactive retail activation at Suntec City Mall in Singapore, where shoppers could score a deal, find a surprise gift, and discover the joy of Amazon Singapore as well as its seamless shopping experience. 

Created to replicate a home-like environment, guests were brought on a journey that included a reading room, living room, playroom, and beauty room. The activation was designed for all ages to encounter engaging moments relating to key Amazon product categories.