A global activation with a serious splash

[INVNT GROUP] and PepsiCo strategically partnered to design and build three one-of-a-kind, interactive, and educational pavilions at Pepsico Expo 2020 Dubai, which ran across a 6 month period. Each pavilion was designed around core Expo 2020 Dubai themes of Mobility, Sustainability, and Opportunity. Visitors were invited to step into the inspiring world of PepsiCo at The Plus (Pepsi® and Lay’s®), The Bolt (Gatorade®), and The Drop (Aquafina®) pavilions. Each pavilion has taken acute dedication, creativity, and labor – logging 6,032 hours for the Aquafina the Drop pavilion, 5,815 hours for the Gatorade The Bolt pavilion, and 5,943 hours for the Pepsi & Lay’s The Plus pavilion. The three pavilions together demonstrated the global themes of collaboration, togetherness, innovation, and future-forward sustainability.

Play

702K

in-person
visits

323 media placements

246M

impressions globally

50M

virtual tour visits

17k

hrs of INVNT labour

192

Country Pavillions

"Innovations like the Aquafina cans, Aquafina Water Station and Sunbites compostable packaging have helped reduce the plastic footprint on site, offered consumers more sustainable alternatives and helped us reduce, recycle and reinvent – pillars we consider essential to help drive a circular economy."

Eugene Willemsen, CEO, Africa, Middle East and South Asia, PepsiCo