A global activation with a serious splash
[INVNT GROUP] and PepsiCo strategically partnered to design and build three one-of-a-kind, interactive, and educational pavilions at Pepsico Expo 2020 Dubai, which ran across a 6 month period. Each pavilion was designed around core Expo 2020 Dubai themes of Mobility, Sustainability, and Opportunity. Visitors were invited to step into the inspiring world of PepsiCo at The Plus (Pepsi® and Lay’s®), The Bolt (Gatorade®), and The Drop (Aquafina®) pavilions. Each pavilion has taken acute dedication, creativity, and labor – logging 6,032 hours for the Aquafina the Drop pavilion, 5,815 hours for the Gatorade The Bolt pavilion, and 5,943 hours for the Pepsi & Lay’s The Plus pavilion. The three pavilions together demonstrated the global themes of collaboration, togetherness, innovation, and future-forward sustainability.