Immortalising legacies with NFTs
The last Aventador forges the path for the first supercar NFT
Lamborghini is on the move to go fully electric by 2024. The supercar brand wanted to mark the end of an era and build excitement around the journey toward a new legacy driven by digital innovation, sustainability, and community.
We created Lamborghini Ultimate, the first metaverse NFT supercar inspired by the last Lamborghini Aventador Coupé. The story began with world-class music artist Steve Aoki and trailblazing NFT artist Krista Kim. The pair teased fans across Web2 and Web3 as they envisaged and brought to life the world’s first 1:1 super sports car inspired by the Lamborghini Aventador Coupé, with the digital and physical car set to be auctioned off by powerhouse RM Sotheby’s.
Ultimate 1:1 NFT and the last Avendator Coupé sat at the intersection of the digital and physical world. Lamborghini Ultimate broke records at auction, tapped into a new Web3 audience and sparked conversation around what’s next for the supercar brand.