In APAC, INVNT, the global brand storytelling agency has capped off a successful third quarter, delivering two of Xero’s flagship global brand experiences, Xerocon London and Xerocon Denver, reinforcing a five-year partnership that has helped transform Xerocon into one of the world’s most distinctive B2B experience platforms.
Global brand storytelling agency INVNT has expanded its international footprint across the UK and USA with back-to-back executions for Xero: Xerocon London at Olympia London and Xerocon Denver at the Colorado Convention Center.
Delivered as part of an ongoing five-year partnership, the twin flagship events brought together thousands of accountants, bookkeepers, ecosystem partners, and small business leaders across two continents through immersive, live brand storytelling.
Anchored in a human-centered design strategy, the physical environments across both the UK and US were crafted to put people first, encourage active interaction, and foster community connection:
- Xerocon London (UK): Featured custom interactive activations such as the Laundromat User Experience Lab, an Air Your Dirty Laundry phone booth, and a custom ball-pit slide. Asset elements were sustainably repurposed from Xerocon Brisbane.
- Xerocon Denver (USA): Tailored specifically with local North American community nuances and culture in mind, featuring bespoke spatial design and high-energy stage productions.
Bringing Live Brand Storytelling to Global Audiences
“Over the past five years we’ve worked alongside Xero to help evolve Xerocon into one of the most distinctive and recognisable brand experience platforms in the world. Every design decision, every activation and every touchpoint is created to foster connection, spark conversation and strengthen relationships across the Xero community.”
— Laura Roberts, Managing Director, APAC, INVNT
“Delivering two major international events back-to-back in London and Denver is a testament to the strength of the partnership, the trust between our teams and the calibre of talent across INVNT in APAC, and around our global offices. While each event was uniquely tailored to its location and audience, both stayed true to a shared vision: creating experiences that are immersive, memorable and deeply human.”
— Laura Roberts, Managing Director, APAC, INVNT
“INVNT continues to bring fresh creativity, strategic thinking and flawless execution to our partnership. Their ability to create experiences that are locally relevant while maintaining the global Xerocon vision helps ensure every event feels authentic, memorable and uniquely Xero.”
— Justin Fraser, GM Global Brand Experience & Integrated Campaigns, Xero
This back-to-back global delivery across the UK and USA continues a strong period of creative momentum for INVNT in APAC, following major executions such as AANA RESET, the Samsung Sky Portal Activation at Vivid Sydney, SAP NOW, and a hosted luncheon for Netflix.
Originally featured on Campaign Brief Asia.