COP28 Tree of Life
Building a Bridge Between Mother Nature and Humanity via a world-first AI-powered installation
BACKGROUND
At the 2023 COP28 UN Climate Change Conference, the Tree of Life initiative merged technology and collective human power, fostering a positive impact on the planet. This event marked a crucial moment for global climate action, urging world leaders and the public to unite.
280,000
CAMPAIGN SITE VISITS
ADVERTISING VALUE EQUIVALENT
Global Media Impressions
Earned Editorial Placements
Visitors to the Expo Site
OPPORTUNITY
COP28 tasked us to create an activation that would inspire unified change and collective action towards an ever-growing climate-change catastrophe.
SOLUTION
Our collaboration with COP28 aimed to spark change and urgency in addressing the escalating climate crisis. Through a digital pledge, we motivated leaders and the public to contribute to a sustainable future. The iconic Gaff tree, symbolizing resilience in arid ecosystems, became a voice for nature via AI technology. The Tree of Life initiative focused on educating, engaging, community-building, and driving tangible action, offering a groundbreaking experience where participants conversed with Mother Nature, pledging commitments transformed into unique AI-curated artworks.