Lamborghini is on the move to go fully electric by 2024. The supercar brand wanted to mark the end of an era and build excitement around the journey toward a new legacy driven by digital innovation, sustainability, and community.

We created Lamborghini Ultimate, the first metaverse NFT supercar inspired by the last Lamborghini Aventador Coupé. The story began with world-class music artist Steve Aoki and trailblazing NFT artist Krista Kim. The pair teased fans across Web2 and Web3 as they envisaged and brought to life the world’s first 1:1 super sports car inspired by the Lamborghini Aventador Coupé, with the digital and physical car set to be auctioned off by powerhouse RM Sotheby’s. 

Ultimate 1:1 NFT and the last Avendator Coupé sat at the intersection of the digital and physical world. Lamborghini Ultimate broke records at auction, tapped into a new Web3 audience and sparked conversation around what’s next for the supercar brand.