Shaping 2050: The Rise of Generation Alpha

Join Laura Roberts, Managing Director of INVNT APAC for a fascinating conversation with Mark McCrindle and Ashley Fell of McCrindle about the rise of Generation Alpha. From their influence on brand experiences to the role they’ll play in the workforce, we unpack the key trends and ideas that will help us understand and connect with Generation Alpha, paving the way for brands and organisations to adapt in an ever-changing landscape. 

*Recorded Live at SXSW Sydney 2024*

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