CHALLENGE
American Express wanted to connect with senior decision-makers across APAC through elevated, high-touch experiences that reflected the brand’s premium positioning. The challenge was to create a unified yet locally resonant individual programs across multiple markets, tailored for an exclusive C-suite audience.

INSIGHT
For today’s business leaders, value lies in quality over quantity. AMEX recognised the need to cut through with highly personalised, content-rich or immersive environments—where every detail, from the conversation to the setting speaks with purpose.

IDEA
We designed multi-city experience programs blending thought leadership, curated storytelling, and exceptional hospitality. Across the board, every element was meticulously considered transforming the executive events into deeply personal, premium brand moment for American Express.

• In Hong Kong, Tokyo, and Singapore, The Business Leaders Forums partnered with financial leaders to host intimate topical discussions, elevated by bespoke food and beverage and experiential touchpoints aligned to the regions individual key themes.
• Unplugged Series in Perth and Singapore took a more reflective tone disconnecting from technology and work, with immersive dinners centred on wellness, culture, and intentional living.