CHALLENGE
INVNT were tasked to create a visually striking networking hub for Aussie Broadband to activate at SXSW Sydney conference in the Tech & Innovation Expo. Aiming to boost brand awareness authentically by engaging with attendees, SMEs, and enterprise customers through interactive elements, social moments, and networking opportunities.

INSIGHT
Bringing the “Aussie Way” to life, we set out to showcase how Aussie Broadband Thinks BIG at this year’s SXSW Sydney, with a playful and immersive experience that brings a little slice of the Aussie life into the ICC Sydney.

IDEA
What was brought to The Hub was ‘The Big Backyard’, a space, filled with oversized iconic playful elements that we all can associate with, within the everyday Aussie lifestyle. From backyard BBQs to swinging on a hills hoist and relaxing by a pool on a hot summer’s day, alongside interactive zones that educate visitors on business growth, we delivered the ultimate brand awareness and appreciation.