TURNING CHALLENGER BRAND ENERGY INTO LARGE SCALE PUBLIC PARTICIPATION.
INVNT was tasked with creating a visually striking networking hub for Aussie Broadband at the SXSW Sydney Tech and Innovation Expo to boost brand awareness. To engage attendees, SMEs, and enterprise customers, we brought the authentic “Aussie Way” to life, showcasing how Aussie Broadband thinks big. We designed a playful, immersive experience called “The Big Backyard” inside the ICC Sydney. This vibrant space featured oversized, iconic elements of the everyday Australian lifestyle, including backyard BBQs, a massive Hills Hoist, and a relaxing pool. Alongside these fun features, integrated interactive zones educated visitors on business growth, successfully delivering ultimate brand appreciation.