CHALLENGE
Bytedance aimed to enhance employee cultural understanding through quarterly campaigns, focusing on creativity and diversity. The challenge was to create impactful events that engage employees and their families.

INSIGHT
Recognising the importance of inclusivity, the Q2 campaign, IdeaPlus, focused on ‘Inspire Creativity’ and ‘Championing Diversity and Inclusion.’ APAC OC organised IdeaPlus Open House events, welcoming ByteDancers’ family members for the first time, fostering a sense of community and reinforcing the company’s commitment to its core values.

IDEA
INVNT supported IdeaPlus by designing engaging product booths and photo ops for the Open House events in Singapore and Japan. They also conducted creativity workshops across Asia-Pacific offices, promoting innovation and cultural inclusivity throughout the initiative.