CHALLENGE
INVNT was tasked with shifting consumer perceptions that Levi’s denim is uncomfortable in hot weather while promoting the Summer Essentials “Chasing the Sun” series, with the goal to increase sales and expand the brand’s offerings beyond jeans in a tropical climate.

INSIGHT
The Summer Essentials range features light, breathable fabrics suitable for warm weather. To effectively engage audiences, INVNT created an experiential summer road trip with in-store activations in Singapore, Malaysia, and the Philippines, culminating in a mega event in Bangkok, showcasing the collection through fashion shows and live music.

IDEA
The four-city activation featured customisations, sweet treats, and style sessions with renowned stylists, along with a vibrant finale in Bangkok, including performances by the boy band BUS. This approach not only reshaped perceptions but also generated significant media content, establishing a strong partnership between INVNT and Levi’s.