CHALLENGE
Meta sought to stand out during AdWeek, aiming to create an activation focused on creativity and co-creation amid a competitive landscape. The challenge was to effectively engage attendees in a memorable way.

INSIGHT
Understanding that experiential engagement is key, the activation needed to emphasise “showing” rather than “telling,” allowing attendees to directly interact with Meta’s technology and the artists’ creations.

IDEA
INVNT collaborated with digital artists Bianca Beers and Happy Decay to create a unique artwork, blending digital and physical elements. Attendees could enter a bespoke structure, create Instagram reels, and use Meta Quest 2 headsets to immerse themselves in the artists’ work, fostering a hands-on experience.