WHERE LIVE SPORT, STREAMING CULTURE AND FANDOM COLLIDE.
To support Netflix’s growing live sports ambitions, INVNT created Netflix Sports Club, an immersive fan destination built around sport, entertainment and creator culture during WWE’s weekend in Perth. Combining interactive challenges, creator led content moments, live broadcasts and VIP hospitality, the activation positioned Netflix as a major player in live sports entertainment. Designed as both a physical fan experience and social content engine, the project generated significant audience engagement on the ground while extending reach across creator, influencer and digital channels in real time.