CHALLENGE 
Netflix sought to create an unforgettable launch for Squid Game: Season 2 and Squid Game: The Experience, building on the global phenomenon of the original series. The challenge was to immerse fans and influencers in the world of Squid Game, while delivering a high-impact, multi-sensory event that resonated globally. 

INSIGHT
Squid Game is more than just a show; it’s a cultural movement. To bring the series to life, INVNT® conceptualized a highly immersive event that bridged fiction and reality.

IDEA
We invited attendees to step into the world of Squid Game, turning spectators into participants. The launch kicked off with a harbour pre-party in Sydney for 100 influencers, featuring interactive content capture sets and a dramatic red-carpet moment. The event culminated in an immersive after party for 400 attendees, blending high-energy entertainment, custom activations, and thematic design. This multi-agency global campaign brought Squid Game: The Experience to life, capturing the imagination of fans and creating a social media frenzy.