CHALLENGE
INVNT partnered with Stella McCartney and LVMH to create the Sustainable Market at COP28 in Dubai UAE, addressing the need to promote sustainable practices and innovation in the fashion industry amidst growing environmental concerns.

INSIGHT
Recognising the importance of showcasing both startups and established brands, the market aimed to highlight diverse sustainable solutions, from plant-based materials to innovative recycling processes, engaging industry leaders and the public.

IDEA
The showcase featured 15 material innovators, including Stella McCartney’s grape-based leather from Veuve Clicquot’s waste, and market stalls with 3D-printed walls that convert CO2 into harmless minerals. With just three weeks to execute, INVNT managed all logistics and styling, ensuring a high-profile launch attended by notable figures and global media.