Sydney Town Hall Hosts Landmark Women’s Football Draw Ceremony
Global brand experience agency INVNT delivered the event, which was broadcast live across Asia ahead of the 2026 tournament.
Lessons in Storytelling: What Universities Can Learn From Familiar Brands
Colleges and universities are navigating a pivotal moment: managing a narrative that questions their relevance while striving to meet rising expectations from students, donors, and stakeholders. To respond effectively, they need authentic, emotionally intelligent messaging that reinforces their values, sharpens their identity, and builds lasting trust.
AI is the tool, not the creative: Agency experts reveal how they use GenAI tools to shape modern campaigns
From the first prompt to the final cut, Campaign takes an inside look at how agencies are actually using GenAI tools as they integrate them into their everyday creative processes.
Bold Bets and High Stakes: What Political and University Campaigns Have in Common
Today is election day! We’ve often quipped that launching a comprehensive campaign is a unique blend of brand marketing and political campaigning. Amidst all the chatter around polling, swing states, and candidate preferences, we took a moment to reflect on the similarities we’ve observed.