LAMBORGHINI

The Epic Road Trip

BACKGROUND

Riding on the success of the ULTIMATE campaign, Automobili Lamborghini wanted to continue investing in the Web3 space and build their next gen fan base.

519K

CAMPAIGN SITE VISITS

$12.2M +

ADVERTISING VALUE EQUIVALENT

1.2K

EDITORIAL PLACEMENTS

825K

Social impressions

10.5 X

Campaign ROI

OPPORTUNITY

Launch a digital brand campaign to celebrate the heritage of Automobili Lamborghini, reward it’s growing Web3 fanbase and launch their 60th Anniversary Revuelto.

Solution

INVNT Innovation celebrated the heritage of Automobili Lamborghini with an eight month campaign featuring key Lamborgini models sold as limited edition digital assets.

The campaign offered present and potential customers, as well as their growing Web3 community, the chance to collect tokens, earn rewards and connect with the brand online like never before.

In partnership with Web3Pro, INVNT Innovation were responsible for the end-to-end project management, campaign and creative strategy, 3D production, drop mechanics, creative content development, and global PR and MarComms.

Lamborghini The Epic Road Trip
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