We’re honoured to have taken home 2 Gold Awards for The Metaverse and Digital Innovation Category in partnership with Automobili Lamborghini and Circles.Life
For The Drum Awards for Marketing APAC 2023, our team attended an awards evening at NoonTalk Media in Singapore, amongst other agencies and brands from Yahoo, Merkle Singapore, Media.Monks, and more. As shortlisters for their first-ever Metaverse category, and Technology-Led Innovation category, we were honoured to have won both awards amongst such incredible and impactful work from other brands in the room.
About the Winning Campaigns…
Metaverse Category Winner – Lamborghini Ultimate: 1:1 NFT & the Last Aventador Coupé
This project was a full-blown team effort in collaboration across [INVNT GROUP] with INVNT.ATOM and HEVĒ.
We digitized the very last Lamborghini Aventador Coupe, creating and introducing to the world the first ever Metaverse NFT Supercar “ULTIMATE” a digital and physical collaboration stamping a moment in time.
How? We brought in world-class music artist Steve Aoki and NFT artist Krista Kim to envisage and bring to life the world’s first 1:1 Super car, to be auctioned off by powerhouse RM Sotheby’s. Ultimate 1:1 NFT and the last Avendator Coupé sat at the intersection of innovation, music, creativity, and world-first technology, as it took the world by storm via an integrated marketing execution and multiple global touchpoints.
The results said it all, with the NFT paired with the physical sports car selling at an auction price of $1.6M, placing the purchase Lamborghinis ever sold. As well as this, the campaign saw a global reach with 300+ editorial placements and 4.65M social impressions across the key markets of the USA, Canada, China, Hong Kong, Korea, and European countries, amplified by an advertising equivalent of $5.18M.
Read more about it here: https://www.thedrum.com/news/2023/05/30/lamborghini-celebrated-its-heritage-and-future-creating-immortal-car
Digital-Led Innovation Winner – Circles.Life, “Be the Main Character”
INVNT and Circles.Life’s, “Be the Main Character” took the essence of un-telco nature of telco provider Circles.Life, and in collaboration with Australia’s leading gaming and tech influencers, created Australia’s first 3D billboard to project messages of love, diversity, body-positivity, and inclusivity.
We brought in Australia’s top digital and design minds, consisting of designers, motion capture specialists, cinema 4D and unreal Engine experts, plus animation, and avatar and motion/CGI Specialists who worked 24/7 to achieve Australia’s first 3D billboard.
A static medium 2D billboard was transformed into a 3D virtual stage, for influencers to develop their new future self in a futuristic world, and hand them the mic. This 3D billboard was projected on top of the Emporium shopping centre in Melbourne city, for all walks of life to share the experience and inspiring stories.
This project garnered a global PR reach of 13.7M+ impressions.
Read more about it here: https://www.thedrum.com/news/2023/05/30/the-story-behind-circleslifes-first-ever-3d-billboard-australia
Again, we’re so humbled to have been placed amongst such inspirational and impactful campaigns across the board. A huge thanks to our partners at he Drum for hosting us, and letting us be a part of such a prestigious event and award program!