Global brand storytelling agency INVNT has delivered two major international events back-to-back for Xero: Xerocon London at Olympia London and Xerocon Denver at the Colorado Convention Center.
Executed as part of an ongoing five-year global partnership between the two companies, the twin events brought together thousands of accountants, bookkeepers, app partners, and small business professionals across two continents.
Guided by a human-centered design philosophy, the experiences were crafted to put people at the center, foster authentic connection, and spark meaningful conversations:
- Xerocon London: Featured custom interactive activations including the Laundromat User Experience Lab, an Air Your Dirty Laundry phone booth, and a ball-pit slide. To champion sustainability, custom-built elements and expo assets were repurposed from Xerocon Brisbane.
- Xerocon Denver: Activations, environments, and community touchpoints were custom-developed with local North American culture and connection at the forefront.
Fostering Global Connection with Local Relevance
“Over the past five years we’ve worked alongside Xero to help evolve Xerocon into one of the most distinctive and recognisable brand experience platforms in the world. Every design decision, every activation and every touchpoint is created to foster connection, spark conversation and strengthen relationships across the Xero community.”
— Laura Roberts, Managing Director, APAC, INVNT
“Delivering two major international events back-to-back in London and Denver is a testament to the strength of the partnership, the trust between our teams and the calibre of talent across INVNT in APAC, and around our global offices. While each event was uniquely tailored to its location and audience, both stayed true to a shared vision: creating experiences that are immersive, memorable and deeply human.”
— Laura Roberts, Managing Director, APAC, INVNT
“INVNT continues to bring fresh creativity, strategic thinking and flawless execution to our partnership. Their ability to create experiences that are locally relevant while maintaining the global Xerocon vision helps ensure every event feels authentic, memorable and uniquely Xero.”
— Justin Fraser, GM Global Brand Experience & Integrated Campaigns, Xero
This back-to-back international delivery highlights INVNT’s ongoing global momentum, following recent regional executions including AANA RESET, the Samsung Sky Portal Activation at Vivid Sydney, SAP NOW, and a hosted luncheon for Netflix.
Originally reported on Little Black Book (LBBOnline).