Stranger Things 4
40M
social reach with 177K Engagements
Turning red carpet premieres upside down
The highly anticipated return of Stranger Things Season 4 saw Netflix wanting to deliver a memorable premiere event in Sydney for superfans.
Held at The Big Top in Luna Park, we delivered an immersive fan event that turned the traditional red carpet experience upside down. We transported fans to the 1980s Hawkins, Indiana, shrouding it with mystery based on the upcoming season, complete with projections, lighting and effects.
A series of activations, including photo opportunities with the iconic basement scene, an interactive Creel Clock and grabbing a slice from the infamous Surfer Boy Pizza Van, entertained fans before an unexpected surprise.
Out of know where the stars of the show arrived. Gaten Matarazzo, Sadie Sink, and Priah Ferguson all took to the stage in a lively Q&A streamed worldwide on TikTok, with fans submitting questions from across the globe.
“From concept, to strategy, to execution, the INVNT team were a fantastic team to work with for such a high-profile event. The Stranger Things S4 Fan Event was a success all around, with extensive media coverage and incredible audience engagement on social media. The results say it all.”
Ann Chen, Netflix Pan-regional Events