Happy new half year! Where is brand experience headed for the second half of 2023?

In today’s highly competitive marketplace, brand experience is a crucial differentiating factor for businesses. Brands that can deliver exceptional, consistent, and memorable experiences will stand out and attract loyal customers. So, as we mark the middle of the year, let’s take stock of brand experience — and identify the keytakeaways for brand experience in 2023.  […]

Recoding Fibers of Connection: The Experiential Impact of AI

Written by Scott Cullather Our engagement with technology has always existed as a love-hate relationship. We crave deeply for its conveniences and toolbox enhancing capabilities, yet fear its potential for dominance, and Artificial Intelligence (AI) is no different. The depiction of AI as a human threat has persisted through decades of global cultural consciousness as […]

INVNT® wins in the Metaverse and Tech-Led Innovation Category at The Drum Awards for Marketing APAC 2023

INVNT® takes home 2 Gold Awards for The Metaverse and Digital Innovation Category in partnership with Automobili Lamborghini and Circles.Life. The Drum Awards for Marketing APAC 2023 was hosted at NoonTalk Media in Singapore, amongst other agencies and brands from Yahoo, Merkle Singapore, Media.Monks, and more. We were honored to have been shortlisted for their […]

INVNT® wins 7 awards at the Hermes Creative Awards 2023

Honouring the messengers and creators of the information revolution, Hermes Creative Awards is one of the oldest and largest creative competitions in the world. With winners ranging from individuals, media conglomerates, and Fortune 500 companies,  INVNT®, The Global BrandStory Project is proud to have been placed as 7x winners at the 2023 Hermes Creative Awards. […]

MAAS (metaverse as a service) will transform the future of community

Working towards a future where brands and customers co-create their communities. Our innate desire as humans to stay connected has fuelled our collective imagination for decades. Often depicted as a culprit for the lack of human connection, the metaverse as a concept has long existed in the minds of thinkers and writers as a figment […]

Microsoft’s 50th Anniversary Event Looks Back to Inspire the Future

From the debut of Microsoft Copilot in 2023, to the introduction of Copilot+PCs in 2024, to Microsoft‘s historic 50th Anniversary Event on April 4th, 2025, INVNT® has been honored to help shape key moments that have signaled a bold new era in human capability and creativity, powered by AI.

Lessons in Storytelling: What Universities Can Learn From Familiar Brands

As universities navigate an ever-evolving landscape, authentic, emotionally intelligent messaging can help reinforce their values, sharpen their identities, and build lasting trust. Some of the world’s most recognizable brands – many of whom my colleagues at INVNT® have the privilege to work alongside – offer valuable inspiration. Companies like Netflix, Amazon, and Levi Strauss & […]

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