INVNT’s Claudia Stephenson: Go big or go home – why fan engagement can’t wait
Claudia Stephenson, managing director EMEA at INVNT, on why brands that fail to build fan-centric experiences now will get left behind… Consumer expectations are shifting faster than ever, and in the EMEA region – where diverse cultures, digital transformation, and economic shifts shape behaviours – fan engagement has become a critical differentiator for brands. Audiences […]
Opinion:Technology is not the only hero.
INVNT managing director in EMEA, Claudia Stephenson offers her advice on how brands can best leverage innovation and technology to drive audience engagement.
Xero Brings Accounting To Life At Xerocon Brisbane 2025 Via INVNT
Global brand storytelling agency INVNT has delivered an end-to-end brand experience for Xero – Xerocon Brisbane 2025, transforming the Brisbane Convention & Exhibition Centre into a celebration of the future of accounting.
Opinion: Technology is not the only hero.
INVNT managing director in EMEA, Claudia Stephenson offers her advice on how brands can best leverage innovation and technology to drive audience engagement.
The Saturday Effect: What a Jersey Beach Town Taught Scott Cullather About Sustainable Performance
On Long Beach Island, New Jersey, something fascinating happens every Saturday. It’s turnover day. Rental homes flip. People rush in with fresh excitement, or out, determined to make the most of their final moments. It’s a whirlwind of energy, anticipation, and urgency.
Trends Driving University Engagement Strategies in 2025
As 2025 unfolds, development teams are continuing to reassess how to deepen connections with their alumni and donor communities. We forecast several key trends that will likely influence how institutions approach their engagement strategies.
Jordan at 40: Can the Jumpman bounce back in a crowded sneaker market? INVNT weighs in with Campaign Asia.
“For older sneakerheads, the brand carries deep nostalgia and historical weight, as many grew up watching Jordan play. But for younger consumers in APAC, that legacy doesn’t resonate in the same way,” says Owen Leach, senior design director at INVNT. “Brands like Hoka, Anta, and Ugg are tapping into new lifestyle and performance narratives that […]
How We Apply Game Day Strategy to Live Storytelling Events
Whether energizing a team’s fan base or a university’s donor community, the underlying components are the same. People engage when they’re given a reason to believe in shared purpose, collective identity, and meaningful impact. That is the work of advancement teams today: not simply to ask for gifts but to translate belief into action on […]