NETFLIX ‘XO, KITTY’ POP-UP DELIGHTS WITH KOREAN DESSERT BAR

Sweet Korean treats, and cherry-blossomed streets, INVNT facilitated a partnership between Netflix Australia and local Korean dessert establishments, Icyland and Siroo Rice Cake Cafe, to mark the launch of the spinoff series ‘XO, Kitty’ from the popular film franchise ‘To All The Boys I’ve Loved Before.’ Netflix Australia successfully implemented a launch strategy that aimed […]

From magic to immersion, experiential marketing gets an AI upgrade

Through never-before-seen activations to events where the boundaries between digital and physical worlds blur, AI tools are fast pushing the limits of what experiential marketers can achieve. Scott Cullather, President & CEO, INVNT GROUP, and CEO, INVNT.ATOM shares his thoughts with Campaign Asia.

How technology can transform your brand event into an unforgettable experience

Activations play a crucial role in shaping consumer perception of a brand. These hands-on moments provide a platform for brands to connect with their target audiences and create memorable experiences that cement a brand’s identity in the minds of consumers. These moments are especially crucial in this digital age, where consumers are nearly always online […]

[INVNT GROUP] wins x2 Gold Awards at The Drum Awards for Marketing APAC 2023!

We’re so honoured to have taken home 2 Gold Awards for The Metaverse and Digital Innovation Category in partnership with Automobili Lamborghini and Circles.Life

4 tips for navigating 2023’s innovation roadmap for your brand experience agency

In 2023, brands find themselves at an ‘innovation crossroads’ where emerging technologies and evolving consumer behaviors present both opportunities and challenges.  To thrive in this dynamic landscape, it is crucial to adapt, make informed decisions, and focus on innovation that helps achieve brand marketing goals despite the headwinds. Otherwise, there will be some brands that […]

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