The Alchemy of Experiential Marketing, Storytelling, and Artificial Intelligence

by Scott Cullather In the canvas of the digital revolution, where the brushstrokes of technology paint the narrative of our existence, we find a convergence of two realms of innovation — Experiential Marketing and Artificial Intelligence (AI). These two, acting in synergy, weave a dynamic tale, echoing the advent of an epoch where human creativity […]

Creativity Unbound: Augmented Artistry and the AI Revolution

by Matt Flachsenhaar – Executive Creative Director, INVNT This feature explores how our global INVNT creative team leverages Artificial Intelligence (AI) to unlock new frontiers of storytelling and experiences. Prompts: The rectangular object sits light on a dark wall, in the style of twisted futurism, rendered in cinema4d, made of glass, album, folio and fan […]

From magic to immersion, experiential marketing gets an AI upgrade

Through never-before-seen activations to events where the boundaries between digital and physical worlds blur, AI tools are fast pushing the limits of what experiential marketers can achieve. Scott Cullather, President & CEO, INVNT GROUP, and CEO, INVNT.ATOM shares his thoughts with Campaign Asia.

Recoding Fibers of Connection: The Experiential Impact of AI

Written by Scott Cullather Our engagement with technology has always existed as a love-hate relationship. We crave deeply for its conveniences and toolbox enhancing capabilities, yet fear its potential for dominance, and Artificial Intelligence (AI) is no different. The depiction of AI as a human threat has persisted through decades of global cultural consciousness as […]

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