INVNT Global President Kristina McCoobery sat down with Micebook’s Susie Harwood for a candid conversation covering the INVNT’s origin, recent merger with Nth Degree, and where the experiential industry is headed next. Susie Harwood: You’ve always positioned INVNT more in the brand storytelling space rather than events or experiential. Why has that distinction mattered, and […]

AI companies are entering a more difficult phase of growth. And it’s time for the real work to begin. The market is no longer simply amazed by what AI can do. People are asking harder questions: How should it be used? Where is it scalable? And which companies can be trusted to help move from […]

Event Industry News speaks with INVNT Co-Founder and Global President, Kristina McCoobery, about our global agency model, brandstory roots, responsible AI adoption, and the renewed value of in-person events. The Agency of Tomorrow: Storytelling, AI and Global Events James Dickson:Hello everybody, and welcome along to the Event Industry News Podcast with me, James Dickson, wishing […]

Caspar Mason, creative director, EMEA at INVNT explores why fun is the future of B2B engagement with Little Black Book. Walk the floor of any major B2B trade show, and you will see an endless sea of sameness. Screens broadcasting undifferentiated specs and features, executives delivering well-rehearsed monologues, and attendees politely nodding (off) as they […]

Claudia Stephenson, managing director at INVNT EMEA explores how complacency can easily creep into workflows when agencies stop anticipating needs and pushing the boundaries of creativity