Caspar Mason, creative director, EMEA at INVNT explores why fun is the future of B2B engagement with Little Black Book. Walk the floor of any major B2B trade show, and you will see an endless sea of sameness. Screens broadcasting undifferentiated specs and features, executives delivering well-rehearsed monologues, and attendees politely nodding (off) as they […]
AI companies are entering a more difficult phase of growth. And it’s time for the real work to begin. The market is no longer simply amazed by what AI can do. People are asking harder questions: How should it be used? Where is it scalable? And which companies can be trusted to help move from […]
Event Industry News speaks with INVNT Co-Founder and Global President, Kristina McCoobery, about our global agency model, brandstory roots, responsible AI adoption, and the renewed value of in-person events. The Agency of Tomorrow: Storytelling, AI and Global Events James Dickson:Hello everybody, and welcome along to the Event Industry News Podcast with me, James Dickson, wishing […]
INVNT Global President Kristina McCoobery sat down with Micebook’s Susie Harwood for a candid conversation covering the INVNT’s origin, recent merger with Nth Degree, and where the experiential industry is headed next. Susie Harwood: You’ve always positioned INVNT more in the brand storytelling space rather than events or experiential. Why has that distinction mattered, and […]
Performance metrics still matter, but across APAC, the brands winning hearts are those delivering innovation-led experiences, writes Laura Roberts, managing director APAC at INVNT.
Claudia Stephenson, managing director at INVNT EMEA explores how complacency can easily creep into workflows when agencies stop anticipating needs and pushing the boundaries of creativity
“For older sneakerheads, the brand carries deep nostalgia and historical weight, as many grew up watching Jordan play. But for younger consumers in APAC, that legacy doesn’t resonate in the same way,” says Owen Leach, senior design director at INVNT. “Brands like Hoka, Anta, and Ugg are tapping into new lifestyle and performance narratives that […]
INVNT’s Global President on why human judgment, not technology alone, defines the future of creative storytelling.
For International Women’s Day, we will spend the month of March speaking with women leaders about their experiences, the lessons that shaped them, and their hopes for the next generation. At INVNT, this shift is actively taking shape as the company expands with a leadership team that is redefining industry norms. Globally, women comprise 53% […]
ohn Hense, CEO of Nth Degree, shares insights into the company’s recent partnership with Shamrock Capital, a move that positions the organization to capitalize on growing opportunities in the live events industry. With demand for in-person experiences surging, Nth Degree is uniquely equipped to deliver comprehensive event services through its integrated divisions. Hense highlights the […]
