Through never-before-seen activations to events where the boundaries between digital and physical worlds blur, AI tools are fast pushing the limits of what experiential marketers can achieve. Scott Cullather, President & CEO, INVNT GROUP, and CEO, INVNT.ATOM shares his thoughts with Campaign Asia.
Written by Scott Cullather Our engagement with technology has always existed as a love-hate relationship. We crave deeply for its conveniences and toolbox enhancing capabilities, yet fear its potential for dominance, and Artificial Intelligence (AI) is no different. The depiction of AI as a human threat has persisted through decades of global cultural consciousness as […]
We’re so honoured to have taken home 2 Gold Awards for The Metaverse and Digital Innovation Category in partnership with Automobili Lamborghini and Circles.Life
In 2023, brands find themselves at an ‘innovation crossroads’ where emerging technologies and evolving consumer behaviors present both opportunities and challenges. To thrive in this dynamic landscape, it is crucial to adapt, make informed decisions, and focus on innovation that helps achieve brand marketing goals despite the headwinds. Otherwise, there will be some brands that […]
![[INVNT GROUP] wins x2 Gold Awards at The Drum Awards for Marketing APAC 2023!](https://invntapac.com/wp-content/uploads/2023/05/WhatsApp-Image-2023-05-24-at-11.46.46-PM.jpeg)
