Storytelling Archives

Happy new half year! Where is brand experience headed for the second half of 2023?

By INVNT ITPosted on July 11, 2023Posted in UncategorizedTagged brand experience, brandtrends, Featured Post, Storytelling, TheGlobalBrandStoryProjectNo Comments

In today’s highly competitive marketplace, brand experience is a crucial differentiating factor for businesses. Brands that can deliver exceptional, consistent, and memorable experiences will stand out and attract loyal customers. So, as we mark the middle of the year, let’s take stock of brand experience — and identify the keytakeaways for brand experience in 2023. […]

Recoding Fibers of Connection: The Experiential Impact of AI

By INVNT ITPosted on June 21, 2023Posted in UncategorizedTagged AI, ArtificialIntelligence, Featured Post, Metaverse, Storytelling, Technology, TheGlobalBrandStoryProject, Web3No Comments

Written by Scott Cullather Our engagement with technology has always existed as a love-hate relationship. We crave deeply for its conveniences and toolbox enhancing capabilities, yet fear its potential for dominance, and Artificial Intelligence (AI) is no different. The depiction of AI as a human threat has persisted through decades of global cultural consciousness as […]