From layered design to earned engagement to secondary touchpoints, experiential experts break down how to keep event guests engaged—without forcing them to stay. Let context—not ambition—set expectations. Even the most compelling concept can fail if it asks for more time than the environment or audience is willing to give. “It’s all about context, relevance, and […]
-When reporter Sarah Karnish needed expert insight into current health and wellness trends at events, she turned to INVNT’s Chief Client Officer, Robert Lowe. Lowe says, “Paying attention to attendees’ well-being also makes good business sense — when people feel good, they function better. They have more energy and drive. It’s easier to focus. People […]
INVNT’s Rachael Casey talks with ASAE about the importance of annual events for associations, and how they serve as a prime opportunity to engage current members and attract new ones. In this article, she discusses how effective event execution can stimulate membership growth and enhance the association’s value. To maximize impact, associations should conduct a […]
At a time when higher education is under attack – politically, financially, and culturally – universities can no longer afford to remain quiet about the impact they make on the world. For too long, academia has let its stories of discovery, progress, and human transformation go untold or under-celebrated. That must change. And one of […]
One way we drive meaningful change is through partnerships with industry allies equally committed to action. A long-standing collaborator is INVNT, the global brand storytelling and creative agency actively rethinking how, and where, it discovers the next generation of talent. “We don’t need to look harder; we need to look elsewhere,” says Claudia Stephenson, managing […]
AI, wealth, and making labor sexy again.
As a Telly Awards Judge, INVNT CEO Kristina McCoobery shares how experiences drive deeper connections between brands and audiences in the latest ‘Hot Takes’ episode.
Today is election day! We’ve often quipped that launching a comprehensive campaign is a unique blend of brand marketing and political campaigning. Amidst all the chatter around polling, swing states, and candidate preferences, we took a moment to reflect on the similarities we’ve observed.
