Upcoming Xerocon events are scheduled for the UK and USA in 2026, with Brisbane now the benchmark! INVNT, the global live brand storytelling agency, has delivered a world-class, end-to-end brand experience for Xero — Xerocon Brisbane 2025, transforming the Brisbane Convention & Exhibition Centre into a celebration of the future of accounting. With over 2,500 […]

How INVNT is creating immersive brand narratives that consumers don’t just watch but actively participate in.

Global brand experience agency INVNT delivered the event, which was broadcast live across Asia ahead of the 2026 tournament.

Colleges and universities are navigating a pivotal moment: managing a narrative that questions their relevance while striving to meet rising expectations from students, donors, and stakeholders. To respond effectively, they need authentic, emotionally intelligent messaging that reinforces their values, sharpens their identity, and builds lasting trust.

From the first prompt to the final cut, Campaign takes an inside look at how agencies are actually using GenAI tools as they integrate them into their everyday creative processes.

Today is election day! We’ve often quipped that launching a comprehensive campaign is a unique blend of brand marketing and political campaigning. Amidst all the chatter around polling, swing states, and candidate preferences, we took a moment to reflect on the similarities we’ve observed.