Times Square remains a beacon of billboards in NYC. Photo: Mickey Blank INVNT CEO and [INVNT GROUP] COO, Kristina McCoobery, comments on the future of New York City’s adtech space. New York City and Times Square are still the beating heart of immersive retail and future-forward marketing, say some of the ad world’s most influential movers and shakers.  Stores may […]

Kristina McCoobery, CEO of INVNT & COO of [INVNT GROUP], talks Swedish meatballs, events in the metaverse and hotels hosting celebrities with C&IT’s Editor, Calum Di Lieto. Every episode, C&IT Magazine’s Editor, Calum Di Lieto, speaks with industry personalities as they share their Rants, Stories, Visions and Pains (RSVP). Guests reveal their most memorable destinations, […]

Introducing ITP LIVE: An Integrated Production Services Division of INVNT® [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT announces the strategic acquisitions of four historied live event production companies: ITP LIVE, InSync Production Services, Thunder Audio, and Morpheus Lights. Led by President and CEO, Scott Cullather, [INVNT GROUP] represents a growing portfolio of complementary disciplines designed to […]

This Brand Storytelling Cover Feature Originally Appeared in Exeleon Magazine. Since humans have set foot in the world, stories have existed. We are all connected through beautiful, immersive, and emotional snippets of each other. Stories help us guide and remember many attributes as they weave a cozy, warm nest to bond with different people from […]

How are “universal design,” inclusivity through representation, and a product’s “unboxing event” applicable to higher ed engagement today – and tomorrow? Read on to learn more from Paul Blurton, [INVNT GROUP]’s award-winning Chief Creative Officer on the guiding tenets he considers when designing events that are accessible, inclusive, and authentic. How do accessibility and inclusivity come into […]

Article by Allan Fair for Rolling Stone By broadening the narrative around diversity, everyone in an organization has a chance to feel part of a shared goal. I work with leaders on their company cultures across different industries and brands all over the world, and now more than ever, they’re asking some key questions: • […]

The only certainty about the future of work is change. An important part of an agile work culture is increasing flexibility in order to adapt to the changing needs of your employees. As the pandemic and its effect on the workforce have proven, change is inevitable and it’s important now more than ever for companies to adopt […]

As people slowly gather together again, customers will expect new experiences from venues.  Entertainment venues were hit particularly hard by the pandemic, and as restrictions lift and venues start opening up again, business owners and patrons alike are understandably excited to get back to a more “normal” routine. But after everything that’s happened, will customers want […]

The most valuable information at your disposal is what your customers think of you.  No matter what type of business you run, your customers always have an opinion. From being completely happy with your service to thinking your product needs a total overhaul (and every opinion in between), your customers’ opinions can be as diverse […]

In 2020, the two-day virtual meeting ran from Sept. 8-9 and drew 7,500 Walmart associates from around the country. INVNT built, designed and managed the virtual experience, which aimed to evoke a Walmart store during the holiday season. The retail corporation used virtual merchandise booths, an interactive trivia game and other creative strategies to engage […]