In this Q&A Scott Cullather, president and CEO of INVNT Group, explains the reason for the seemingly counter-intuitive launch during a period of economic uncertainty. INVNT was launched during the global recession in 2008, and now you’ve launched INVNT group during Covid-19. Why the decision that decision during uncertain times? Uncertain times like a global […]

In M&C Asia’s September / October issue, INVNT’s Director of Production for APAC, Fiona Pullen, featured in an article on the new rules of engagement in the virtual event world. Pullen highlighted the ongoing need to get creative in the virtual space as hybrid events become the norm. “The senses play an important role here… […]

Embed new skills to create new revenue streams, advises Laura Roberts, APAC Managing Director, [INVNT GROUP]. In M&C Asia’s September / October issue, [INVNT GROUP]’s APAC Managing Director, Laura Roberts shared [INVNT GROUP]’s strategy on how the company has transformed during the pandemic. Instead of shying away from the challenges, INVNT decided to expand during […]

Branded content studio and content marketing agency HEVĒ, part of [INVNT GROUP], has expanded internationally with the launch of an outpost in Sydney, Australia to service the entire APAC region. The agency has also made two new hires in the US. Rachel Riegel (l) and Brittney Hughes Ee Chuan Fong (aka Peanut), has been appointed […]

Studio has delivered campaigns for Sports Illustrated, FOX, SHRM and PatientPoint NEW YORK, NY (September 30, 2020) – Branded content studio and content marketing agency, HEVE, part of [INVNT GROUP], has expanded internationally with the launch of an outpost in Sydney, Australia, which will service the entire APAC region, and has made two new hires […]

Effect 2020 reinforces the notion of hybrid and multi-hub events—the MICE sector’s new norm. Effect 2020 is housed on a new interactive website, fusing education and entertainment. Going virtual is a buzzword that the MICE industry quickly caught on, thanks (but no thanks) to the Covid-19 pandemic. One company that has embraced this new norm […]

INVNT received the prestigious Agency of the Year – Global award at the C&IT Awards 2020 on September 24, an accolade that recognises agencies’ outstanding achievements and creativity over the last 12 months to June 2020. View all of the winners here. The post INVNT Named Agency of The Year – Global appeared first on […]

By Claire Hoffman, BizBash The retail corporation used virtual merchandise booths, an interactive trivia game, and other creative strategies during its annual U.S. Holiday Meeting. Walmart’s annual U.S. Holiday Meeting, which drew 7,500 employees earlier this month, was designed as a virtual version of “what the conceptual Walmart store in Anytown, USA, would feel like […]

[INVNT GROUP] President & CEO, Scott Cullather contributes to an Ad Age article that looks at how agencies are planning for 2021. Community This year may have been defined by the new and novel crises afflicting the country, but it has also been a time of reckoning for an illness that has gone unchecked for far too […]

News comes as INVNT celebrates third birthday in the region SYDNEY, AUSTRALIA (22 September, 2020) – [INVNT GROUP] today announces the appointment of Ee Chuan Fong (also known as “Peanut”), to the role of Creative Director for branded content studio and content marketing agency HEVĒ in APAC, Colin Burling Blake as Director of Strategic Accounts, [INVNT […]