In today’s highly competitive marketplace, brand experience is a crucial differentiating factor for businesses. Brands that can deliver exceptional, consistent, and memorable experiences will stand out and attract loyal customers. So, as we mark the middle of the year, let’s take stock of brand experience — and identify the keytakeaways for brand experience in 2023. […]
Through never-before-seen activations to events where the boundaries between digital and physical worlds blur, AI tools are fast pushing the limits of what experiential marketers can achieve. Scott Cullather, President & CEO, INVNT GROUP, and CEO, INVNT.ATOM shares his thoughts with Campaign Asia.
Written by Scott Cullather Our engagement with technology has always existed as a love-hate relationship. We crave deeply for its conveniences and toolbox enhancing capabilities, yet fear its potential for dominance, and Artificial Intelligence (AI) is no different. The depiction of AI as a human threat has persisted through decades of global cultural consciousness as […]
