SHRM and INVNT Take Gold At 2025 Hermes Creative Awards

SHRM and INVNT take home Gold in the Video / Corporate Image category for the “If it’s a work thing, it’s a SHRM thing” campaign commercial. “Most people work—and we believe work can be better. SHRM exists to make the world of work better: better for business, better for people, and better for communities and economies. Because when work […]

Kristina McCoobery for The AI Journal: The Role of AI in Live Brand Storytelling

As people spend more of their lives in digital environments, something fascinating is happening: the more virtual we become, the more we crave what cannot be digitised, authentic human connection. Algorithms may be able to anticipate behaviours, optimise outcomes, or mimic creativity, but they cannot replicate the spark of shared emotion in a room full […]

INVNT’s Claudia Stephenson: Go big or go home – why fan engagement can’t wait

Claudia Stephenson, managing director EMEA at INVNT, on why brands that fail to build fan-centric experiences now will get left behind… Consumer expectations are shifting faster than ever, and in the EMEA region – where diverse cultures, digital transformation, and economic shifts shape behaviours – fan engagement has become a critical differentiator for brands. Audiences […]

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